Privacy Policy

This Privacy Policy describes how Huralya (“Company,” “we”, “us” or “our”) and our affiliates handle personal information that we collect through our digital properties that link to this Privacy Policy, including our website (collectively, the “Service”), our Game (Huralya: Genesis) as well as through social media, our marketing activities, live events and other activities described in this Privacy Policy.

We recognize the value of privacy for our clients and this policy is to provide you understand how your personal information is used and your choices regarding our use of it. By using our site or applications you agree that we can collect, use, disclose and process your information described here, in this Privacy Policy. This policy is only applied to all sites and applications of Huralya, not any other third party directing to our products. This privacy policy is in relation with our Terms of use and by using our website, applications or other services.

Once you use the services provided by Huralya, including our website and applications, please be aware that your personal information will be processed in accordance with our privacy policy. By committing to use our services, you consent to the appropriate use of your information as outlined in the policy.

The information we collect

Personal information you may provide to us through the Service or otherwise includes:

· Contact data, such as email address.

· Profile data, such as the wallet address and username used to establish an online account on the Service, profile pictures, links to your profiles on social networks, and any other information that you add to your account profile.

· Communications that we exchange with you, including when you contact us through the Service, social media, or otherwise.

· Transactional data, such as wallet accounts, blockchain transaction history, Game interactions or in-game trades.

· Other data not specifically listed here, which we will use as described in this Privacy Policy or as otherwise disclosed at the time of collection.

· Third-party services, such as third-party services that you use to log into, or otherwise link to, your Service account. This data may include your username, profile picture and other information associated with your account on that third-party service that is made available to us based on your account settings on that service.

· All activities in our services including websites and applications, such as tasks, upgrades, builds, messages, page visits, device characterization, language and as or as otherwise described at the time of collection.

We deeply prioritize transparency and, above all, respect for your privacy. The information we collect serves the purpose of ensuring a sustainable and secure service, as well as providing a seamless user experience across all our services. Additionally, we utilize this data for continuous improvement. Our commitment to safeguarding your information extends to addressing every facet of our data collection procedures within this comprehensive Privacy Policy.

How we use information

We may use your personal information for purposes such as; managing access, identification, communication, security or and otherwise described at the time of collection.

· Provide, operate and improve all Services and our business;

· Enable security features of the Service and remembering devices from which you have previously logged in;

· Communicate with you about the Service, including sending announcements, updates, security alerts, and support and administrative messages;

· Understand your needs and interests, and personalize your experience with the Service and our communications;

· Provide support for the Service, and respond to your requests, questions and feedback.

· Research and development: We may use your personal information for research and development purposes, including to analyze and improve the Service and our business.

· Enforce the terms and conditions that govern the Service;

· Prevent, identify, investigate and deter fraudulent, harmful, unauthorized, unethical or illegal activity, including cyberattacks and identity theft.

· By leveraging blockchain technology, we can offer unparalleled transparency for all transactions conducted on our platform. As a result, we want to emphasize that we cannot assume responsibility for or exert control over the dissemination of this information. The decentralized nature of blockchain prevents us from interfering with or preventing the exposure of such data.

· Disclosure as Legally Required: Our Apps may disclose Personal Data if it believes in good faith that such disclosure is necessary to comply with the law, respond to legal requests, protect the rights and property of our users, and investigate potential violations of the law, this Privacy Policy, or our Terms of Use.

· We assure you that we do not engage in the sale of your Personal Data.

To personalize your experience: We may use your personal information to personalize certain features and content for you, for example, we may use information about you to alert you to or share details about specific digital assets that may be of interest to you.

With your consent, in some cases, we may specifically ask for your consent to collect, use or share your personal information, such as when required by law.

We will send you newsletter and e-mails promoting and introducing our services. You will be given an option to unsubscribe from them. Addition to newsletter and promoting emails, you might receive communications about our services.

In case Huralya undergoes any major changes such as a merger, acquisition, sale, bankruptcy, reorganization, or similar events, it may be necessary to disclose your information to another entity associated with such an event. This disclosure would occur if it is required by applicable laws or legal principles related to the rights of creditors or in situations involving a change in control of the company.


We utilize Google Analytics to gather insights about user engagement on our website and application. Google Analytics provides us with valuable information about visitor traffic, user behavior, and demographics. We use this data to improve our platform, enhance user experience, and make informed business decisions. We respect your privacy and adhere to all relevant data protection regulations. If you have any concerns or questions regarding the use of Google Analytics, please don't hesitate to reach out to our team.

Sharing information

We may share part of your personal information with the following parties and as otherwise described in this Privacy Policy or at the time of collection.

Service providers: Third parties that provide services on our behalf or help us operate the Service or our business (such as PlayFab Servers, Google Pay and Apple Pay, hosting, information technology, customer support, email delivery, marketing, and consumer research and website analytics).

Linked third-party services: If you log into the Service with (website or Game), or otherwise link your Service account to, another third-party service, we may share your personal information with that third-party service. The third party’s use of the shared information will be governed by its privacy policy and the settings associated with your account with the third-party service.

Other users and the public: other users of the Service or the public may have access to your information if you chose to make your profile or other personal information available to them through the Service, such as when you provide comments, reviews, and survey responses, share NFTs, interact other users, or share other content. This information can be seen, collected and used by others, including being cached, copied, screen captured or stored elsewhere by others (e.g., search engines), and we are not responsible for any such use of this information.

Other sites and services

The Service may contain links to websites, mobile applications, and other online services operated by third parties. In addition, our content may be integrated into web pages or other online services that are not associated with us. These links and integrations are not an endorsement of, or representation that we are affiliated with, any third party. We do not control websites, mobile applications or online services operated by third parties, and we are not responsible for their actions. We encourage you to read the privacy policies of the other websites, mobile applications and online services you use.


We employ a number of technical, organizational and physical safeguards designed to protect the personal information we collect. However, security risk is inherent in all internet and information technologies and we cannot guarantee the security of your personal information. The information you provided to us are encrypted, stored in distributed storage and kept in computers with restricted and limited access.

Your information will be retained in accordance with the duration specified in this Privacy Policy, as well as to fulfill our legal obligations, including accounting, tax, and other relevant legal documentation requirements. If you decide to delete your account, rest assured that your information will be securely stored on our servers for a maximum period of 3 months. After this timeframe, all your information held by us will either be deleted or anonymized. If any of your information is stored on our backup servers, we will ensure its deletion as soon as it becomes feasible to do so.

International data transfer

We are headquartered in the Dubai, United Emirates and may use service providers that operate in other countries. Your personal information may be transferred to the UAE or other locations where privacy laws may not be as protective as those in your state, province, or country.

Uncollectable Information

We want to be transparent about the information we don't collect unless provided directly by you. We do not gather any personally-identifiable information about you unless you voluntarily provide it through actions such as filling out forms, providing written feedback, communicating with us through third-party social media platforms, or any other means of communication with our Apps.

As mentioned earlier, while we do collect your blockchain network(s) or address(es), it is important to note that transactions carried out using our Apps are confirmed and managed through the blockchain network(s). You understand that when engaging in a transaction confirmed and managed via the blockchain, your public address will be publicly visible.


The Service is not intended for use by anyone under 12 years of age. If you are a parent or guardian of a child from whom you believe we have collected personal information in a manner prohibited by law, please contact us. If we learn that we have collected personal information through the Service from a child without the consent of the child’s parent or guardian as required by law, we will comply with applicable legal requirements to delete the information.

Changes to this Privacy Policy

We reserve the right to modify this Privacy Policy at any time. If we make material changes to this Privacy Policy, we will notify you by updating the date of this Privacy Policy and posting it on the Service or other appropriate means. Any modifications to this Privacy Policy will be effective upon our posting the modified version (or as otherwise indicated at the time of posting). In all cases, your use of the Service after the effective date of any modified Privacy Policy indicates your acceptance of the modified Privacy Policy.

Privacy Rights Notice

At our esteemed establishment, we hold the utmost respect for your privacy rights. As an entity operating in the vibrant city of Dubai, we adhere to the highest standards of privacy protection. This notice is aimed at ensuring your understanding of your rights and our commitment to safeguarding your personal information.

1. Collection and Use of Personal Information: We may collect and process personal data in accordance with the laws and regulations of Dubai. The information we gather is solely for the purpose of providing you with our exceptional services and enhancing your experience.

2. Consent and Control: We respect your autonomy and acknowledge that your personal information belongs to you. Hence, we obtain your explicit consent before collecting or processing any personal data. You retain the right to access, modify, or delete your information, and can exercise these rights by contacting us.

3. Data Security: We employ stringent measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. Our robust security protocols ensure the confidentiality and integrity of your data.

4. Data Sharing: We may share your personal information with trusted third parties in strict compliance with applicable laws and regulations. Such sharing is limited to specific purposes, such as improving our services or fulfilling legal obligations, and is always done with the utmost care and discretion.

5. Retention and Disposal: We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, or as required by law. When data is no longer needed, it is disposed of in a secure and responsible manner.

6. International Data Transfers: In certain cases, your personal information may be transferred to, stored, or processed in countries outside Dubai. We ensure that appropriate safeguards are in place to protect your data during any such international transfers.

7. Contact Information: If you have any questions, concerns, or requests regarding the handling of your personal information or your privacy rights, please contact our team. We are here to address any queries and ensure your peace of mind.

By engaging with our services, you acknowledge and agree to the terms outlined in this Privacy Rights Notice. We remain steadfast in our commitment to safeguarding your privacy.

How to contact us


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